At Professional Services, we believe that business growth should not only focus on short-term gains but should be driven by a deep commitment to sustainability and long-term value creation. Mission-driven growth is at the heart of our approach to helping businesses in MENA navigate the complexities of their markets.
We don’t just consult; we empower businesses to thrive by providing tailored strategies and sustainable solutions that drive lasting success. Our client-centric approach is focused on ensuring that every decision we make aligns with the goal of fostering a sustainable, profitable future for our clients. We are passionate about helping businesses build lasting legacies while responding to the dynamic challenges of MENA’s diverse markets.

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The Importance of Mission-Driven Growth in MENA
The MENA region is experiencing rapid changes, with businesses increasingly realizing that success is not only about financial profits. There is a growing shift toward sustainable practices that prioritize environmental, social, and governance (ESG) factors, alongside traditional business objectives. Companies across the region are beginning to recognize that their growth must be aligned with long-term sustainability to create value not only for their stakeholders but for the communities they operate in as well.
Mission-driven growth reflects a mindset where business objectives go beyond financial success to incorporate responsible practices that ensure sustainable impact. As a result, companies are rethinking their strategies to build more resilient, adaptable, and future-proof businesses. At Professional Services, we help our clients make this transition by offering tailored solutions that are focused on both profitability and sustainability.
In a region marked by volatility and constant change, businesses in MENA need to develop strategies that support sustainable growth, help them stay competitive, and ensure they can weather the challenges ahead. Our focus on mission-driven growth positions businesses for long-term success in a rapidly evolving environment. Our strategies are designed to build resilience and adaptability, ensuring that businesses are prepared for whatever challenges the future may bring.
Client-Centric Solutions for Sustainable Growth
Sustainable growth in business comes from aligning your objectives with the values that matter most to your customers, stakeholders, and communities. In MENA, businesses are increasingly prioritizing long-term relationships over short-term profits, understanding that their true growth lies in empowering others, building trust, and creating value beyond the balance sheet.
At Professional Services, we place our clients at the center of everything we do. We know that every company has unique challenges, and we tailor our strategies accordingly. Our client-centric approach ensures that we understand the intricacies of your business and market, allowing us to craft strategies that foster growth, resilience, and sustainability.
We collaborate closely with our clients to design solutions that are not just about immediate results but about building long-term value. Whether it is helping you enhance your operations, transition to greener practices, improve your financial health, or innovate your business model, our tailored solutions focus on sustainable impact. We empower businesses to grow responsibly, ensuring that every step they take is aligned with their core values and long-term objectives.

Driving Long-Term Growth Through Innovation and Sustainability
Innovation and sustainability are two driving forces behind mission-driven growth. Businesses today cannot afford to ignore the role of innovation in shaping the future. However, innovation must go hand in hand with sustainability to truly have a long-lasting impact.
In MENA, many businesses are looking to innovate their products, services, and operations to stay ahead of the curve. But innovation, without a sustainable foundation, can often be short-lived. At Professional Services, we guide businesses in integrating sustainability into their innovation processes. Whether it is adopting renewable energy solutions, optimizing supply chains, or launching sustainable products, we help businesses incorporate eco-friendly practices while driving growth.
Moreover, we emphasize innovation in the way companies approach their internal operations, such as implementing new technologies for process automation, enhancing customer experience through digital transformation, and creating more efficient business models. These innovations not only improve operational efficiency but also contribute to a company’s overall sustainability goals.
By balancing innovation with sustainability, we empower businesses to drive long-term growth that resonates with both their customers and the broader community. Our strategies ensure that businesses in MENA are not just surviving but thriving in a rapidly changing market.
Building Resilient and Adaptable Businesses
Resilience is one of the key pillars of mission-driven growth. In MENA, businesses face numerous challenges, including geopolitical instability, economic shifts, and environmental concerns. For businesses to achieve sustainable growth, they must be resilient enough to withstand these challenges and adaptable enough to evolve in response to new opportunities and threats.
Our approach to building resilient and adaptable businesses focuses on creating robust strategies that address both current and future challenges. We help businesses diversify their operations, enter new markets, optimize resources, and innovate their business models to withstand external pressures. Whether it is through effective risk management, enhancing operational efficiency, or improving corporate governance, our solutions equip businesses with the tools they need to navigate uncertainty and drive growth.
Resilience also comes from building strong relationships with stakeholders, including employees, customers, partners, and local communities. At Professional Services, we help businesses in MENA foster strong relationships by implementing social responsibility programs and prioritizing ethical business practices. This not only builds trust but also ensures that businesses are prepared to face challenges head-on.

Our Approach to Empowering Mission-Driven Growth
At Professional Services, we take a comprehensive approach to empowering mission-driven growth. We start by understanding the unique challenges faced by businesses in MENA and design tailored strategies that align with their mission and values. Our approach integrates four key pillars:
- Sustainability: We help businesses implement sustainable practices in all areas of their operations, from sourcing and supply chains to energy usage and waste management. Our solutions ensure that businesses not only comply with environmental regulations but also create positive, lasting environmental impact.
- Innovation: We guide businesses in adopting innovative technologies, digital transformation strategies, and new business models to drive growth. Our solutions empower companies to stay ahead of the curve, improving efficiency and customer experience while ensuring sustainability.
- Resilience: We focus on building resilience through strategic planning, operational efficiency, risk management, and effective governance. We ensure businesses are prepared for both challenges and opportunities in the marketplace.
- Client-Centric Solutions: We ensure that all our solutions are tailored to the specific needs and goals of each client, creating strategies that are personalized and impactful. Our client-centric approach ensures that we empower businesses to succeed on their own terms.
Conclusion
Mission-driven growth is not just a trend—it is the future of business in MENA. At Professional Services, we are committed to helping businesses navigate this shift by providing client-centric, sustainable, and innovative solutions that drive long-term success. By focusing on sustainability, innovation, resilience, and customized strategies, we empower businesses to thrive in even the most complex markets.
As businesses in MENA look to the future, they need partners who understand the region’s unique challenges and can provide the guidance needed to build sustainable mission-driven growth. At Professional Services, we don’t just consult; we empower businesses to create long-lasting value that benefits not only their bottom line but also the communities they serve.
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Finance & Accounting Professional | Co-Founder
Faten Saleh is a finance expert and researcher with over 20 years of experience in financial leadership, cost control, and strategic planning. She excels in managing large-scale operations, driving organizational efficiency, and fostering innovation. Faten holds an International MBA from Rome Business School and is pursuing a DBA at the International Business Academy of Switzerland. As co-founder of Professional Services, she empowers businesses with financial optimization and system implementation. Passionate about revitalizing post-war economies in MENA, particularly Syria, she is dedicated to fostering resilience and sustainable growth through impactful financial transformation.
Business Development Expert CEO Ideal Ways
Hamdi is a highly skilled business strategist with over two decades of experience in business development, financial management, and strategic planning. As the CEO of Ideal Ways Consulting, Hamdi has successfully guided numerous companies through complex market environments, particularly in the Middle East. He is dedicated to fostering sustainable business growth, with a strong emphasis on market expansion and financial structuring Hamdi Alnouri, MBA - Doctorate in progress | LinkedIn
HR Transformation Expert Business Consultant
As an HR corporate expert, Ghada possesses a wealth of knowledge in areas such as talent acquisition, talent management, shaping culture, employee relations, performance management, and organizational development. Her expertise enables her to set HR strategies that align with corporate goals, monitor deployment across business layers, foster a positive workplace culture, and enhance employees’ engagement. She is well-versed in project planning and execution, shaping culture, and modeling corporate sustainability programs, which are essential for maintaining a fair and productive work environment. Ghada Harfoush | LinkedIn
Supply Chain & Operations Expert | Executive Leader
Riad Badrieh brings over 30 years of expertise in supply chain management, procurement, and strategic operations across food, beverage, and construction industries. Known for his ability to streamline processes and drive efficiency, he has successfully implemented systems like ISO 22000 and 5S, reducing costs and optimizing performance.
A seasoned problem-solver and strategic planner, Riad has led initiatives resulting in significant cost savings, improved market share, and enhanced customer satisfaction. His leadership and innovative approach continue to deliver sustainable growth and operational excellence across diverse sectors.Riad Badrieh | LinkedIn

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